29 01, 2016

How mobiles have affected digital marketing and PPC?

By |January 29th, 2016|Categories: Blog, Online marketing|Tags: , |0 Comments

Pay Per Click marketing or PPC advertising is one of the important parts of overall digital marketing strategy. With changes in technology, human behavior and other factors, there have been changes in PPC marketing strategies also. And one of the major contributors in this change is mobile. In 2015, the cost-per-click for desktop advertisements were

14 01, 2016

How can query mapping control money wastage in PPC campaigns?

By |January 14th, 2016|Categories: Blog, Online marketing|Tags: |0 Comments

Are you also one of the PPC marketers who keep waiting for the inefficiencies or some issues to dig deeper into your accounts? Do you get so much busy with keywords bids, campaign performance and day-parting that you don't even get to know about money leakage from you PPC account? There is never a right

29 12, 2015

Get Most Out of Your AdWord Campaigns With Location Bid Adjustments

By |December 29th, 2015|Categories: Blog, Online marketing|0 Comments

Google AdWords is an effective technique to get quick traffic, leads, sales and revenue. Where it can take months to get ranked in search engines through organic SEO, Paid search advertising enables marketers get quick results. You can further maximize your results from AdWords with location bid adjustments. It gives you a control on frequency

17 04, 2014

Can Any Inbound Linking Hurt My Ranking?

By |April 17th, 2014|Categories: Blog, Online marketing, SEO|Tags: , , , |0 Comments

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any

17 04, 2014

The Importance of Anchor Text in Back-links

By |April 17th, 2014|Categories: Advanced SEO Techniques, Blog, Online marketing, SEO|Tags: , , , , , , , , , |0 Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor