29 01, 2016

How mobiles have affected digital marketing and PPC?

By |January 29th, 2016|Categories: Blog, Online marketing|Tags: , |0 Comments

Pay Per Click marketing or PPC advertising is one of the important parts of overall digital marketing strategy. With changes in technology, human behavior and other factors, there have been changes in PPC marketing strategies also. And one of the major contributors in this change is mobile. In 2015, the cost-per-click for desktop advertisements were

14 01, 2016

How can query mapping control money wastage in PPC campaigns?

By |January 14th, 2016|Categories: Blog, Online marketing|Tags: |0 Comments

Are you also one of the PPC marketers who keep waiting for the inefficiencies or some issues to dig deeper into your accounts? Do you get so much busy with keywords bids, campaign performance and day-parting that you don't even get to know about money leakage from you PPC account? There is never a right